MWC12 - TruTower.com

If you haven’t been living under a rock the past month or so, you’ll know the biggest mobile-themed trade show of the season starts next week in Barcelona, Spain. Mobile World Congress brings together manufacturers, partners and media from all over the world to sample the latest and hopefully greatest in phone and tablet hardware. It’s at least as big a deal as CES for those of us who focus on the mobile side of the tech world.

Tru has confirmed they will be present at Mobile World Congress. However, fans and users should not expect much in the way of Tru announcements, as it has also been confirmed by TruTower sources that Tru will not have a booth this year, nor does it plan to make any major announcements regarding its popular Tru App and Tru SIM services.

We are a bit disappointed at this news, as we were hoping to hear something regarding possible bundle voice, data, or text plans coming to Tru.

Not that we’re surprised. Tru has been working on an update for its Tru App service, and many of the new features are not announced as of yet, so there would be no need to say this again at MWC. However, our sources hint at the new app hitting alpha status by the end of April (more on this in an upcoming article). As for Tru SIM, it’s no secret that Tru is indeed working on an improved SIM card. This new SIM will fix many known errors (including iPhone 4S errors with the carrier boot screen) and will also hold better connectivity with the Tru network. Again, this isn’t something that need be said at MWC.

Both the new Tru SIM and the updated Tru App will have a primary focus on quality. Until then, users are encouraged to report all issues to Tru via their contact channels for the SIM or [email protected] in the case of the App.

As for Mobile World Congress, TruTower isn’t simply going to be resting despite the fact that Tru won’t be doing anything major. We will be covering all the news that may be of interest to Tru customers, including everything from Nokia Siemens’ new HSPA+ Multiflow technology to new phones that grab our attention, and even certain, brand new 7-inch Android tablets!

Of course, we’ll also be looking out for any Tru announcements that may slip through the cracks.

Next week is definitely going to be a busy one for the international mobile phone industry!

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at http://www.joshrobertnay.com.