New European Union Roaming Rates Taking Effect Today

Lower roaming tariffs agreed upon in Brussels at the end of May for the European Union start today, July 1 as planned. Per the new law, prices for roaming will be lowered to 29ct/min for calls and 70ct/MB for internet access starting today and will keep going down to 19ct/min for calls and 20ct/MB for internet access by 2014.

Users of Truphone’s Tru SIM-powered international GSM network and other global services will be amongst those benefiting from the new rates, although the rates will only be extended to Tru SIM users residing in the United Kingdom and European Union. As we previously reported, the new rates will not be extended to customers in the United States or Australia at this time.

Tru’s new rates for calling landlines in the region run from £0.25 per min to £0.30 per min; Mobile calls range from £0.25 per min to £0.30 per min, and calls can be received from £0.07 per min to £0.11 per min. Sending a text message will cost anywhere from £ 0.08 to £0.10. Receiving texts is of course free. These rates are about parallel with EU regulation.

Tru has set their new data rates lower than EU regulations require, with rates at a comfortable £ 0.60 per MB. Smartphone and tablet applications such as Onavo can help you keep your data costs even lower.

What do you think of the new rates? Is it a good start? Is it enough? Share your thoughts in the comments!

  • Bilesha Wellton

    I’m ready! lol

    It’s definitely a step in the right direction, not only for Tru, but for the EU as a whole. All Tru needs to figure out is a way to get cost saving bundles to their customers. Then I’ll be able to switch to Tru as my regular carrier, I won’t have to pack two phones with me always, and life will be good.

  • Tru has taken down info on calling cost info from their website. For a day or two, it did show the higher prices for US based customers than UK. Maybe they will reconsider – they claim to be a global operator! This signals how reluctantly they are lowering prices. And they should pass on the lower rates they can now get from partners to all of us.

    I’m going to see if I can get a UK-based sim, or consider an alternative like Piranha. I travel a lot to the UK then on to Europe, and want to use the same sim card everywhere, not be switching all the time.

    • Have you looked into Tru’s Borderless Bundles?

      They may be made for business, but I have heard of some individual users being able to take advantage of them and they do offer some savings, even if you go for the $15 version.

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