January 29, 2023

HTC Leaves South Korean Market, Closes Korean Sales Office

HTC Glacier, MyTouch 4G, Truphone

HTC has confirmed that it’s effectively pulling out of the South Korean market, ceding to Korean rivals LG and Samsung. In a statement, the Taiwanese company said it was closing its Korean sales office immediately, though the company will continue to provide support for people using its phones.

As part of a regular review of all lines of business and markets in which the company operates, HTC will close its Korea sales office with immediate effect. HTC will continue to provide after sales service and customer service functions through its local operator partners – SKT and KT, and will continue to honour all existing product warranties. In addition, the company will endeavour to provide updates to existing products available in the market.

HTC believes Korea is one of the most advanced and fast growing smartphone markets in the world, and will carefully evaluate introducing innovative mobile devices in Korea should the opportunity arise in future.

Engadget (via The Verge)