November 27, 2022




Nielsen: WhatsApp Ranked as Top Smartphone App in India

WhatsApp, WhatsApp Messenger, Messaging Apps

The first round of Consumer Rankings for India by Nielsen, launched earlier today, has revealed that mobile instant messenger WhatsApp is the most engaging mobile app, while Nokia emerged as the preferred brand of mobile handsets in the telecom sector.

47 percent of the respondents engage with smartphone messenger service WhatsApp and spend 24 minutes a day chatting, making it the top smartphone app for urban Indian consumers. Coming in at the second position is Facebook, with an engagement time of 10 minutes a day with 51 percent of the respondents.

According to the study conducted across eight cities in India across 6000 consumers and based on current ownership and consumer satisfaction, 88 percent of the respondents indicated they were most satisfied with the brand Nokia, followed by Samsung and BlackBerry.

“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers” said Piyush Mathur, President , Nielsen India Region. “These rankings reflect the pulse of urban Indian consumers, and will provide a different lens to view the lifestyle choices that urban consumers are making every day. In sync with our view on innovation and complementing todays on-the-go lifestyle, the App created for these rankings is the right accompaniment to the information on the website and allows access to consumers literally at the touch of a screen.”

The rankings are compiled using Nielsen proprietary tools. Current panels and in-depth surveys and studies where relevant across the country and are unique to each category.