WeChat Returns to Fashion With the Release of new Vogue Italy account

If you’re a fashion aficionado, you’ll likely find something to love by following Vogue Italy’s official WeChat account, which was just opened on the popular Asia-based chat application.

The account, announced earlier today, will provide followers with lots of fashion news and content, including “celebrity looks, high fashion runways, and even your daily horoscope.”

“By partnering with Vogue Italy, one of the most influential fashion magazines in the world since 1964, WeChatters have access to all the latest news on fashion, beauty and trends,” WeChat said of the announcement. “Simply put, it’s every fashionista’s heaven.”

“[Vogue Italy’s WeChat account is every fashionista’s heaven”

Launched with “Vogue Italia: The China Issue,” which features Fei Fei Sun’s cover story about being the first Chinese model to make it to the cover of Vogue, the official account is provides content in English Italian and Chinese languages.

This isn’t the first time WeChat has entered the fashion realm. The app also launched a YOOX Group account nearly a year ago.

You can follow the new account by scanning the QR code above or searching for the WeChat ID “VogueItalia.” Don’t have WeChat yet? Get it here for free.