Though it has been growing constantly this year, the growth in the Windows Phone Store had some trouble getting significant growth jumpstarted as Microsoft continued its efforts in getting developers excited for the WP8 platform.

These efforts seem to be paying off; Windows Phone head Todd Brix announced on the company’s official blog that there are now more than 160,000 apps in the Windows Phone Store, up from the 145,000 apps the company posted on May 10th — an average growth of about 320 apps per day in the last month and a half — and 30,000 more apps than the platform had in February.

We’re also investing in new programs to drive traffic and to encourage users to check out the Store’s 160,000+ apps and games. This includes the recent launch of a weekly deal program, Red Stripe Deals, which offers users the opportunity to purchase one app, one indie game, and one Xbox game each week, at a savings of at least 50%. So far there has been an average 4x lift in net revenue for developers featured in each week of promotion, with revenue lift for up to 4 weeks following the promotion as a result of increased rankings and exposure in high-traffic areas of the Store.

The Windows Phone Store is also seeing more 200 million transactions per month, with daily revenues increasing 2.5 times since the launch of the new OS last October, attributed to the rollout of carrier billing — the Windows Phone Store now supports carrier billing on 30 carriers in 20 markets, ahead of Google Play.

It’s definitely great to see the world’s third platform growing and prospering, and with Microsoft lowering the annual developer fee from $99 to $19 for the next 60 days, we could see another increase, which would be a very good thing. After all, more competition means more great options and services for customers.

  • UnityEngineRev

    Good to see Windows Phone continue its growth.

    I still have Android, but one thing I’ve noticed is that WP apps tend to be higher quality than Android apps. As soon as I see Instagram and my banking app on the platform, I’ll likely be switching unless the Galaxy S 5 sucks less than the Galaxy S 4.

    • http://www.trutower.com/author/josh_nay/ Josh Robert Nay

      I don’t think the Galaxy S 4 was bad, it just didn’t have the “blow me away” features that a lot of users were expecting. That being said, it would be nice to see Samsung develop and release a Galaxy S 4 – esk smartphone that runs Windows Phone 8. Nokia owns the WP market, but Samsung and HTC could make a decent dent if they would actually try.

      • Edward Not From Twilight

        I don’t think they could break Nokia’s lead even if they did try, but they could take some market share. Nokia’s phones are too high quality for the likes of Samsung and HTC.

    • Emmalynn

      agreed

  • gail

    Go WP8!

    But seriously, it’s good to see WP strengthen its lead as the 3rd platform. It deserves it, even if I’m not a big fan of Microsoft’s business practices.

    • Ralphage

      Google and Apple have the same business practices…

  • Emmalynn

    Awesome! :)

  • Gustav Christensson

    I am glad: but what about WP7? How many of these 160000 apps run on that platform? Yes, I know WP8 has surpassed it, but here in Italy, WP7 still dominates.

    • http://www.trutower.com/author/josh_nay/ Josh Robert Nay

      Hi Gustav! Thanks for commenting! :)

      Unfortunately, Microsoft hasn’t released numbers for Windows Phone 7.8 apps for quite some time, but I’ll look into it and see if I can find some hard numbers for you.

      • Gustav Christensson

        Thanks for noticing! They are obviously trying to distance themselves from WP7 as if they shame from it.

        • http://www.trutower.com/author/josh_nay/ Josh Robert Nay

          I wouldn’t say that necessarily. I think they’re trying to push Windows Phone 8 hard and they feel as though they would be wasting resources if they tried to support and promote WP7, which is essentially running on old tech that won’t support WP8.

          There could be a lot of reasons, though, but this one sounds most plausible to me :)

          • Gustav Christensson

            Windows Phone 8 will do great, I am still to decide whether it is worth the risk: they spat me in the face with my $650 Nokia Lumia 900 Unlocked.

            Consider Apple: same Kernel since the iPhone 3GS. Runs all the apps on a 4 year old phone and gets latest software update (iOS6).

          • http://www.trutower.com/author/josh_nay/ Josh Robert Nay

            Yeah, as a former WP7 user, I can understand what you mean. In my case, I was looking at upgrading my phone anyway (being a tech blogger and all) but I can see where it’s irritating to essentially have your device left out of date, especially if you were one of those who bought it right before WP8 came out.

            I would say it’s worth the risk, though. Rumor has it that they’re eventually going to replace WP8 with Windows RT, but I don’t know how true those rumors are and even if it does happen and WP8 is replaced, it will likely be awhile.

          • Gustav Christensson

            Rumors… Had I paid attention to them, I would have avoided WP7. I would’ve had a Nokia Lumia 920 by now. Or not. Whatever. I am slowly getting used to not getting the latest apps and such. Oh well.

          • http://www.trutower.com/author/josh_nay/ Josh Robert Nay

            To be honest, if it weren’t for my tech blogging, I would have avoided WP7 as well if I would have known about WP8. Not saying my Lumia 710 is a bad phone at all (I still use it sometimes), but it really pales in comparison to my Lumia 920 and my Lumia 822.