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Kik Messenger (or simply “Kik”) is an instant messaging application for mobile devices from Kik Interactive, which was founded in 2009 by a group of students from the University of Waterloo in Ontario, Canada. The app was initially released on October 19, 2010, and is available on iOS, Android, Windows Phone, BlackBerry and Symbian operating systems. Kik Messenger had reached over one million users in 15 days thanks in large part to Twitter.
Kik is similar to many other instant messaging apps on the market, including WhatsApp, in that it was made for messaging only and does not yet support VoIP. It does, however, support the sending and recieving of voice messages via add-ons like K*Tok. There are also more add-ons that allow for additional functionality such as Video for Kik, which allows users to send and receive video messages.
Kik also employs the use of WebKit-based “Cards” to add new features and functionality to iOS and Android versions of the app. Though the Windows Phone version launched in 2011, Kik CEO Ted Livingston announced on July 18, 2013 that the company would not support Cards on Windows Phone until Microsoft supported WebKit on the platform.
Kik Messenger grew quite quickly. Early 2012 saw a great increase in the number of Kik users; at one point, over 450,000 people downloaded the app in a single day. Kik reached ten million users by April 2012 and finally hit 30 million users as of November 29, 2012. As of August 21, 2013, Kik had 80 million total users, which expanded to 100 million by December.