LINE Bringing Its App to Telefonica Subscribers in Exclusive Firefox OS Partnership

We haven’t heard much regarding plans of the calling and messaging apps to bring service to users of Firefox OS. Up until now, most companies have been content to focus on the world’s top three mobile platforms: Android, iOS, and Windows Phone.

LINE will be offered exclusively to customers in Telefónica’s key Firefox OS markets

One of the newest contenders in the ring, Firefox OS is about to get a little love from LINE in the form of a partnership between its Euro-Americas division and Telefónica, which has offered Firefox OS in seven countries since June. The partnership aims to bring the LINE application exclusively to Telefónica subscribers across key Telefónica Firefox OS markets, including Venezuela,, Peru, Spain, Colombia, Uruguay, Brasil and Mexico.

In addition to the above markets, the duo will be announcing additional markets “shortly.”

The partnership combines Telefónica’s vast reach in Latin America and Europe, with LINE’s rapidly growing popularity in these regions. LINE currently has over 330 million registered users worldwide.

The LINE application is available globally via the Firefox OS Marketplace and will be exclusive to Telefónica subscribers in Venezuela, Peru, Spain, Colombia, Uruguay, Brasil and Mexico. The partnership will be supported by significant marketing campaigns by both LINE and Telefónica. In addition, special offers will be presented via Official LINE Accounts in select markets.

Special offers via Official LINE Accounts will be extended to customers in select markets

“This agreement marks the start of an exciting partnership between LINE and Telefónica,” said Francisco Montalvo, Director of Group Devices Unit, Telefónica S.A.. “Telefónica is fully committed to bring the value of Firefox OS to our consumers and is already seeing this ecosystem as a fast growing customer base. LINE’s messaging app enables us to strengthen what we are already offering our customers and will open up even more collaborative opportunities in 2014.”

Jeanie Han, LINE Euro-Americas Corp CEO said the partnership “underscores [LINE’s] commitment to expanding [its] European and Latin America customer base” and says the company will continue to offer its customers “expressive sticker messages, convenient voice and video calls, and games to better engage with those closest to them.”

The LINE application is now available in the Marketplace, with devices expected to be launched in early Q1 containing the LINE app. Telefónica will also include the LINE application into new OS releases delivered to existing Firefox OS users.

  • Sadheep Bhardwaj

    It’ll be interesting to see what happens when Firefox OS really takes off. I predict it will be number 4 OS behind Windows Phone as it eats more of Android’s market share.

  • rbk

    Instead of partnering with Firefox, Telefonica could have acquired black berry, which would have given it access to both OS and device and apps