Tue. Dec 10th, 2019




Android Claims Two Thirds U.S. Smartphone Market, 50 Percent U.K. Smartphone Market

US smartphone sales, UK smart phone market share, Android and Apple shares

Android is making its move to reclaim market share lost over the holidays as it jumps to 61% of U.S. smartphone sales, a big jump over the 49% recorded in the fourth quarter of 2011. iOS dropped down to 29%, down from close to 41% it held during the last quarter of 2011. Apple’s typical holiday surges are a result of heavy demand for the iPhone 4S as customers rush to grab Apple’s newest smartphone during the holiday season.

As it stands now, Apple and Android now hold 90% of total smartphone market sales in the U.S. However, smartphones themselves failed to grab any further traction as a percentage of total mobile phone sales grabbing just 66% of all handset sales in the last quarter of 2011.

If we take a look at the total smartphone market, Android continues to dominate in the U.S. with 48% total market share against Apple’s 32%.

As for the U.K., data released by analyst Kantar Worldpanel has highlighted the continuous growth of Android, giving Android a full 50% of the smartphone market in the U.K. over the previous 12 weeks ending April 18, up from the 42% Android held during the same period a year earlier. Apple follows with 29%, but continues to make strong gains, having increased its share by 9.5% over the past year.

Samsung alone has 28% of the U.K.’s smartphone market so is very nearly beating the mighty Apple all by itself, a position it may increase even more with the upcoming release of its highly anticipated Galaxy S III, at least until the iPhone 5 comes out later this year.

CNET, EuroDroid