Business USA, Truphone America, International Roaming for Business

Have you been to Truphone’s website in the US lately? The first thing you’re likely to notice is the US flag predominantly portrayed in the Tru blue background, with the headline “We’re Coming to America” in the trademark Tru black bar style.

Clicking on the link beneath the headline opens the US business page, which teases that Tru “will soon be offering unbeatable savings on voice, text and data in over 200 countries for businesses based in the US.” This is obviously a nod to Tru’s SIM GSM service.

What exactly this new hint means, we have no idea. We have contacted Tru to see if we can find out more about these new offerings, but — with these hints at new plans, new Blue SIM cards, and the upcoming VoIP application on the horizon — it does look like we’ll see a very different, better, and much more competitive Tru by the beginning of next year.

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at