WorldSIM, Global SIM Card, International Roaming

Global roaming carrier WorldSIM has just announced a partnership with national tourism agency Visit Britain, to become a haven for European travellers looking for ways to save money while on a multi-country European holiday. No longer will users be required to buy a local SIM card or have to do the dreaded SIM swap.

WorldSIM roaming across Europe is free, and data roaming in the EU is billed at 35p/MB, less than the recent rate drops imposed by the EU Commission (which we don’t believe did enough).

WorldSIM joins a rather impressive list of global brands who have partnered with Visit Britain, including Samsung, Expedia, Easyjet, Hostel World and British Airways. Visit Britain declared that last year’s Olympics will encourage even more tourists to visit the UK this year and travel experts predict the majority of these visitors will come from the US. Visit Britain will be offering WorldSIM’s global SIM card to all international travellers coming to the UK to provide them with a much cheaper alternative than those offered by big national networks.

“Our partnership with Visit Britain is just in time for the summer season,” WorldSIM CEO, Arif Reza, commented. “With the Olympics and the Queens Jubilee last year, this year has high expectations to live up to. Our SIM enables UK visitors to phone home cheaply and be contactable without paying expensive international roaming fees. The UK is often used as the gateway to Europe; WorldSIM offers free roaming in Europe which saves the average holiday maker 50% off their mobile bill per trip.”

According to report from the Tourism Alliance in March, one third of all additional jobs in the UK’s workforce have been created by the tourism industry, therefore the job of Visit Britain is crucial to the economy. WorldSIM says that the partnership with Visit Britain means that travellers to the UK can save up to 85% on their mobile phone calls.

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at