WeChat, talking apps, QQ chat

There are a lot of companies and organizations using WeChat to stay connected, including TruTower. While we’re more interested in the technology, news, and background of the application itself, every now and again an organization catches our eye that uses WeChat in an attempt to make a world of difference.

Recently, the Nature Conservancy group teamed up with WeChat to enable “eco-minded” consumers to get involved in conservation efforts. In addition to staying up to date on everything the non-profit organization does, you can also simply download WeChat and follow the group’s account (username “Nature_org”) to pitch in. Doing so between March 1 and June 30 will net the Nature Conservancy $5 (donated for every new user), and could lead to up to $1 million in total donations.

WeChat QR Codes, add official accounts, scan QRsThe funds from the WeChat partnership will be used to further the Nature Conservancy’s work on projects such as “helping sea turtles around the world —from California to the Coral Triangle — make a comeback and saving the mysterious Yunnan golden monkey found in the remote forests of southwestern China.”

“The Nature Conservancy is excited by the possibilities of where mobile and nature intersect,” said Amy Ganderson, director of digital marketing at The Nature Conservancy, Arlington, VA. “The Nature Conservancy’s and WeChat partnership is about heightening our community’s experience with their surroundings through the WeChat app with engaging photos, updates on environmental news, green jobs & local information on how you can get involved.”

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at http://www.joshrobertnay.com.