Kik Card, One Direction on Kik Messenger, text apps

Remember the Kik partnership with Columbia Records and One Direction? Well it’s just earned the popular messaging company a Smarties Award from the Mobile Marketing Association, the company’s first-ever time receiving the award.

The Smarties Awards recognize the most effective mobile marketing campaigns around the world, and the aforementioned campaign included a Kik Card that, in addition to connecting fans with the band, gave One Direction a 24/7/365 presence on Kik and a new channel to drive engagement. It also provided fans on Kik with exclusive unlockable content.

“we’re super excited to be working with tons of new partners to create cool content”

“We’re so grateful for the recognition, and we’re super excited to be working with tons of new partners to create cool content to share with our awesome users,” the company said of the win.

The Kik Cards continue to be an effective means for brands to make their presence known on Kik. In fact, you can also find TruTower‘s own Kik Card by using the app’s built in search function on iOS and Android and searching for “TruTower Mini.”

Congratulations to the Kik team for the win, and if you haven’t already, you can download Kik Messenger on Android, iOS, and Windows Phone to experience the free messaging phenomenon for yourself.

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at