The growing lettrs Messaging App announced a new extension of its popular messaging stamps with an inaugural “Woman of Note” collection to honor women such as First Lady Michelle Obama, Queen Rania of Jordan, Shakira, Michelle Bachelet, Laura Bush, Sonia Ghandi, Ellen DeGeneres, and Angelina Jolie, among the 12. The first time announcement recognizes the influence of women using the lettrs network in 80 languages and across 170 countries, with the SocialStamps now adding 100 million new impressions each month.
“it is a pleasure … to activate these commemorative and graceful images just prior to Mother’s Day”
“With the growing global influence of these women, it is a pleasure for me to activate these commemorative and graceful images just prior to Mother’s Day,” said lettrs co-founder and CEO Drew Bartkiewicz. “The precision and potential of the female voice on the lettrs network continues to astound and inspire. We are redefining what mobile messaging can be: lasting words of purpose.”
The lettrs network for “messages that matter” also adds media and tech industry veteran Mark Jungas the company’s Chairman. “The accelerating growth and depth of user engagement reflect lettrs’ unique role as a vibrant social network of quality content. This very creative emphasis on lasting and more personalized messages will excite users and brands alike for letters of the next generation.”
In April, lettrs conducted its first Hollywood movie integration with Relativity Studios and the movie “Desert Dancer.” Since the movie’s debut, the film’s story inspired thousands of signed mobile letters and comments around the theme of freedom. The unique SocialStamps spurred 3.2 million stamp collection views and 250,000 letter impressions in just a few weeks. The timeless message of the desire for freedom inspired the film’s global spread of letters from users in more than 30 countries including India, South Africa, Greece, Brazil, Mexico, Philippines and Denmark.
“As a former Army officer who wrote letters from the Middle East, I believe it’s important for people to be able to connect with others to share meaningful social messages and the Desert Dancer SocialStamps are the fastest growing new collection ever on lettrs,” said Drew Bartkiewicz. “Partnering with Relativity on this film brought this powerful message of freedom alive and inspired fans to exchange ideas and experiences in an innovative way through our social messaging platform.”
“it’s important for people to be able to connect with others to share meaningful social messages”
lettrs has recently established partnerships with high-profile brandssuch as Paulo Coelho, the USO, Aspen Institute, and the United Way to bring mobile messaging to the next level of personalization and social media potential.
lettrs was initially released on Android last summer, and launched on iOS back in October. No word yet on a Windows launch.
The app can be downloaded via the lettrs website.