The popularity of messaging apps continues to explode and there’s no better representation of that than by the announcement of a new milestone reached. Today Kik Interactive announced that it has reached 100 million registered users, up from 80 million users in late August and double what it had in April.
In the past year Kik has more than tripled its user base – shooting from 30 million users in November 2012 to over 100 million today. The growth only continues to accelerate as Kik adds over 200,000 new users every day. It should, of course be noted that these are registered users and not necessarily active users.
Kik adds over 200,000 new users every day.
Much of this growth has been fueled by the popularity of Kik Cards, which add engaging functionality and web experiences to the native application on Android and iOS. To date, Kik users have added more than 145 million Kik Cards to their messaging experience according to the company since the Cards launched last November. 83 percent of Cards are discovered when one Kik user sends a Card to a friend within the app.
“We couldn’t be more excited to pass the 100 million user mark and to see so many people in our community engaging with Kik Cards,” said Kik CEO Ted Livingston. “As we continue innovating on the Kik platform, we’re looking forward to delivering more compelling Card experiences to our growing user base.”
Costume Party on the Kik platform reached 1 million users in just 22 hours.
After launching its HTML5 platform a year ago, Kik Cards have taken off to rapid success. Mobile app developer Koa.la recently launched a game called Costume Party on the Kik platform that reached 1 million users in just 22 hours. The company also recently worked with IPG Media Labs to launch a Card in partnership with UK-based band One Direction in support of the launch of their album Midnight Memories.
Kik says it plans to continue working with other developers and brands to help them achieve rapid traction on the platform.
According to a recent survey by Distimo, Kik is bigger than WhatsApp Messenger in the United States, where Kik experiences a faster rate of growth than WhatsApp overall. According to that same survey, only Snapchat and BlackBerry Messenger (BBM) are bigger than Kik in the U.S.