Research in Motion renamed its app store BlackBerry World last week as it prepared for the launch of BlackBerry 10 — its effort to remain relevant in a market it helped pioneer. Its intent was to add music and video to the service, and the company has revealed that the revamped BlackBerry World will feature DRM-free music, as well as TV shows and movies available for purchase or rent.

Most movies should be available the same day as their DVD release and TV shows the day after airing. Record labels signed on include 4AD, Matador, Warner and Sony and will be available in 18 countries at launch, while the BBC, Fox, CBC, ABC, CBS, NBC and Warner Bros. are among those offering TV shows in the US, UK and Canada. For a complete list of partners and countries check out the official press release below.

While it’s not made clear in the release, it’s presumed that the service will launch day-and-date with BlackBerry 10, but we’re sure to learn more at the BB10 launch event this week.

New BlackBerry World for BlackBerry 10 to Include Extensive Catalogue of Songs, Latest Movies and TV Shows

January 28, 2013

Unified Multimedia Storefront Will Carry Music and Video Content from All Major Studios, Labels and Broadcasters

Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX:RIM) today announced that the new BlackBerry® World™ storefront (formally BlackBerry App World™) for BlackBerry 10 will offer one of the most robust music and video catalogs in mobile today. The new BlackBerry World will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series. The competitive offering will feature content from all major studios, music labels and top local broadcast networks. Customers will be able to preview tracks and access the content using multiple payment options.*

“Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are,” said Frank Boulben, Chief Marketing Officer at Research In Motion. “RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want.”

The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada. Varying by region and distributor, customers will have access to movies from the following studios and independents: 20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros. Customers will also have access to TV shows from the following broadcasters and studios: ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.
The BlackBerry World storefront’s DRM-free music download section will feature an extensive catalog from all major and independent labels including: 4AD Records, Domino Recording Company, finetunes, Matador Records, [PIAS] Entertainment Group, Rough Trade Records, Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution. The music section will initially be available in 18 countries: Canada, USA, UK, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore.