Microsoft OS, WP8, Windows Phone 8

Windows Phone is growing and the OS is steadily headed for mass appeal, a tipping point which would likely occur at about the 10 percent overall marketshare level.

Microsoft has revealed that the Windows Phone Store has now surpassed 190,000 total apps (for those who like playing the “quantity” game), which is up from the 130,000 app milestone in February, and hit 3 billion cumulative downloads so far. In addition, the Windows Phone Store is amassing 10 million transactions per day, up from 9 million in September and 6.6 million in June.

Windows Phone app downloads have increased by 290%.

Monthly paid app revenues are also up 181% since the launch of Windows Phone 8 last year. App downloads have increased by 290%.

Vine launched on the Windows Phone Store last week and Instagram was released today (albeit in beta form). It’s clear that, even though it has a long way to go before it reaches the same stride as iOS and Android, Windows Phone is definitely gaining mindshare, and eventually this will lead to continued gains in marketshare. From there, we all know what that means: better support for our favorite calling, messaging, and push to talk apps on the platform.

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at