Viber Stickers, Viber in-app purchase, Viber friends

There have been whispers of acquisition reaching our inbox in the past few days and as we sought confirmation of the validity behind these rumors, Viber was indeed being purchased by Japanese company Rakuten, who owns Kobo e-readers and

The deal, worth $900 million, will see Viber become the second major Japanese messaging application behind LINE, who might also be its greatest competition in a sea of competitors.

The acquisition gives Rakuten access to Viber’s 280 million users worldwide

The acquisition effectively gives Rakuten access to 280 million Viber users, roughly as many users as LINE and Skype and 130 million users less than WhatsApp. Rakuten decided to acquire Viber to “strengthen its global platform through the use of Viber’s range of customers in the company’s E-Commerce and digital contents services.”

Viber most recently expanded to Windows 8’s modern UI as it continues to grow its user base with the promise of new features and a blooming sticker shop.

It’s not clear how this will impact Viber’s goals for the next year.

Viber is the latest in a number of acquisitions for Rakuten, which include Kobo in 2012 as well as Needless to say, it’s going to be interesting to see how much of an impact Rakuten will have on Viber in the next year. The acquisition is planned to close at the end of March.

Avatar photo

By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at