We’ve seen a number of cool marketing campaigns involving messaging apps over the past year or so. In June 2013, we saw a World War Z film campaign involving ooVoo, we saw a One Direction album promotion via Kik, and we’ve seen the Critics Choice Awards make its appearance on LINE.

There are also various local promotions in Asia involving LINE, KakaoTalk, and WeChat to consider as well.

The Giver movie, The Giver on Kik, Kik Messenger Cards

Now, Kik has started its very first movie-based ad campaign this week with the release of The Weinstein Company’s “The Giver” Card on iOS and Android devices. The film, based on a 1993 novel by Lois Lowry, is set to debut in theaters on August 15, and a massive ad campaign promoting the film is underway, a campaign that includes the Kik Card.

The Kik Card consists of a trailer of the film as well as some trivia and shareable stickers that you can share with friends. As the first film-based Card debut on the platform, both Kik and The Weinsten Company are truly sailing unknown waters.

“I look forward to seeing the results,” Heather Galt, Kik’s VP of marketing told Ad Age. “I think the integrated campaign that Weinstein’s looking at is the kind of thing we’re looking to see going forward.”

Integration with Kik will allow developers and advertisers a way to develop more effective advertising campaigns in the future.

You can find the Card for the movie by searching Kik for “The Giver” and allowing it to link to your Kik account. To stay up to date on Kik Cards such as these, you can also find the TruTower Kik Card by searching for “TruTower” in the platform’s search box.

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at http://www.joshrobertnay.com.