If you’ve followed our official Kik account (username: TruTower) you might have noticed something different over the past couple of weeks. That’s because Kik launched keyword-based promotional chats, which allow publishers like me to customize replies to users like you.
The Promoted Chats feature has spread to other brands as well, including Funny or Die. In fact, Kik says the interest in following brands has been staggering, with over 6.5 million Kik users opting in to chat with one of its brand partners and 100 million messages have been exchanged between these accounts during that time, including those from TruTower.
The new keywords-based chat lets brands provide more personal conversation
The new keywords-based chat lets brands provide more personal conversation-like replies. With TruTower, I’ve opted for a more personalized approach with links to certain content on the site coming based on what you’re looking for. I’m also working to make it more fun, integrating jokes and interesting photos into the replies. With keywords-based chat, the TruTower account is available to you 24/7!
One example of how I’m personalizing the TruTower Kik account can be seen in the screenshot above. Also, try asking the bot to tell you a joke. You’ll get more unique answers as time goes on. Another question you can ask is how to do something in Kik. I’ll be adding more tutorials and content to the mix to help you find the answers you’re looking for, day or night (and yes, it even works with certain content from our sister site 1800Pocket/PC).
To get started, add “TruTower” on your Kik, and if you have any suggestions for replies, please post them in the comments below or contact me using the link at the bottom of the site. If you’re a brand, you can find out more information about the feature itself by checking out http://kik.com/partners.
What do you think of Kik’s new Promoted Chats feature?