Category: IMO

Past Is Present: Texting Apps Are Striking Back At Social Networks, And Developers Are Set To Reap The Rewards

They say everything old is new again. Yet, it’s still somewhat surprising that after a decade of social network dominance, text messaging is more popular than ever. When I speak…

Instant Messaging to Account for 75% of Mobile Messaging Traffic by 2018, Will Generate Only 2% of Revenues

A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market. It states that despite accounting for 75% of the traffic…