Category: Squawk Messaging

AdaptiveMobile Finds “Growth Hacking” Being Used by Messaging Apps to Boost User Counts

We’re all intimately familiar with some message applications boosting their user counts by counting both active and inactive users (often referencing them as “registered users”) rather than simply the active…

Past Is Present: Texting Apps Are Striking Back At Social Networks, And Developers Are Set To Reap The Rewards

They say everything old is new again. Yet, it’s still somewhat surprising that after a decade of social network dominance, text messaging is more popular than ever. When I speak…

Instant Messaging to Account for 75% of Mobile Messaging Traffic by 2018, Will Generate Only 2% of Revenues

A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market. It states that despite accounting for 75% of the traffic…

Ovum: “Social Messaging” Apps Not Just a Fad, Will Reach Two Billion User Mark by End of 2014

While mobile VoIP was expected by some to reach 1 billion users by 2017, that number seems incredibly small with many messaging apps integration VoIP capabilities into their platforms. In…

The TruTh: VoIP and Messaging Apps, Future Mergers and Acquisitions, And Endless Possibilities

There are a lot of messaging and calling applications, most of which we cover right here on TruTower. It’s a fragmented space, a road to travel with seemingly endless offramps…

Security Issues With Mobile Messaging Apps and Maintaining Safety and Privacy

Instant messaging applications add a lot of convenience, but few people take the time to think about security concerns. Every day, hackers are trying to gain access to conversations. The…