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Many smartphone commercials fail to show how a device can change and enrich your life. To date, the company most notorious for showing how a device can improve the quality of people’s lives is Apple, whose iPhone and iPad devices have become almost synonymous with smartphones and tablets, respectively.

Samsung has taken a page out of that book with their new American TV spot found online, which shows a different side of their newly-released Galaxy S III and doesn’t necessarily show what’s new about the device, instead opting to show different ways in which the device can enhance how you live day to day.

That being said, we were suckers for the proposal scene.

The video has been embedded below. No doubt the video will help sell the device to people with its charm, but does anyone have any doubt at all that the Galaxy S III will be a mega hit anyway?