Thu. Jan 23rd, 2020




“Smoked By Windows Phone” Ads Make the Move to American TV Screens

Windows Phone, WP8 by Microsoft, Microsoft Smartphones

If you live in the United States, you’re familiar by now with Microsoft’s “Smoked by Windows Phone” advertising campaign, which started at last year’s CES and then found its way to YouTube. The YouTube videos in particular portrayed a number of challenges given to customers and their phones in Microsoft’s retail stores as well as out and about on the streets comparing their smartphones running other operating systems to those running Windows Phone and compare the speed and functionality of Microsoft’s mobile OS against its competition. Nokia has also created a similar challenge called the Lumia challenge in the United Kingdom.

According to the Windows Phone Team Blog, the next stage of that successful advertising campaign has arrived, as the “Windows Phone challenge” will now start to air on U.S. national television starting this week.

The first of these TV broadcasts (embedded below) portrays Nokia’s Lumia 920 running Windows Phone 8 against Samsung’s Galaxy S III running Android Jelly Bean and compares the camera quality.

Samsung also makes Windows Phone devices, so it’s odd that Microsoft would choose a phone manufactured by them for the first advertisement in what will undoubtedly be a series. Still, it should be entertaining.