WeChat, WeChat app, WeChat messaging

If you happen to live in the Philippines and you’re also a WeChat app user, be prepared to be rewarded for your loyalty to the popular messaging app. That’s because WeChat, a messaging app powered by Asian tech firm Tencent, is launching a “WeReward” loyalty campaign in the Philippines.

WeChat describes its reasoning for the program in its announcement today:

Here at WeChat, we understand how rewarding it is to get in touch with the people you love. And because we love our loyal WeChatters, we want to take that gratifying experience one step further.

Today, we’re re-introducing our WeReward program. This time in the Philippines, as part of the newest “WeChat Pa More” campaign, allowing WeChatters to do more of what they love: chat more, share more, express more – all to be rewarded with exciting prizes!

WeChat, messaging apps, social networks

So how do WeChatters take advantage of the program. Just by using WeChat actually. If you place a video or voice call on WeChat each day from now until July 20, you’ll get a chance to earn daily points.

WeChat users can earn points for prizes just by using voice and video calls

These WeChat points are then tallied in the WeReward platform and can be used to redeem voucher codes and other benefits from our WeReward partners. Simply visit the WeChat Team official account to check your balance or to claim your rewards.

WeChat Rewards, WeChat points, earn WeChat loyalty prizes

This new program comes at a time when KakaoTalk is suffering and apps are pushing new features in a bid to become the next big thing.

Currently WeChat ranks third in active user count (549 million), behind Facebook Messenger with an estimated 600 million and WhatsApp, which leads the pack with over 800 million.

WeChat is currently available via most major operating systems as well as the web.

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By Josh Robert Nay

Josh Robert Nay is the founder and Editor-in-Chief of TruTower. He has worked in the telecommunications industry since 2003 and specializes in GSM based technology. He also uses (too many) VoIP apps and is a long-time user of BlackBerry, Android, and Windows Phone. He adores anything having to do with space exploration and writing. In addition to the links below, he can be found on LinkedIn and can also be found on his website at http://www.joshrobertnay.com.